Saturday, August 1, 2009

Kibbles Are Starches that Destroy Pets' Health

We've seen them on TV and in countless print advertisements. Cute pictures show raw meats and fresh vegetables pouring into colorful bags of kibble that claim the products are "natural", "fresh", "wholesome", "meaty", and so forth. The truth is quite different.

Ingredients listed on bags of kibble are extremely deceptive, and purposely so. Pet food manufacturers are allowed to list ingredients in the order of their weights, prior to processing. High-temperature cooking that is required to produce kibble radically changes the proportions of those ingredients.

So-called "Premium" and "Super-Premium" kibbles list meat as the first ingredient, leading consumers to believe that meat is the largest percentage of the product. That conclusion is false. Raw meats contain 75 - 80% water. When cooked in kibble, meats are reduced to vanishing small percentages of the final product. Grains and other starches are the predominant ingredients of all kibbles.

Here is the explantion of this scam from the Food & Drug Administration, which administers federal labeling requirements for pet foods:

"Ingredient List: All ingredients are required to be listed in order of predominance by weight. The weights of ingredients are determined as they are added in the formulation, including their inherent water content (emphasis added). This latter fact is important when evaluating relative quantity claims, especially when ingredients of different moisture contents are compared.

"For example, one pet food may list "meat" as its first ingredient, and "corn" as its second. The manufacturer doesn't hesitate to point out that its competitor lists "corn" first ("meat meal" is second), suggesting the competitor's product has less animal-source protein than its own. However, meat is very high in moisture (approximately 75% water). On the other hand, water and fat are removed from meat meal, so it is only 10% moisture (what's left is mostly protein and minerals). If we could compare both products on a dry matter basis (mathematically "remove" the water from both ingredients), one could see that the second product had more animal-source protein from meat meal than the first product had from meat, even
though the ingredient list suggests otherwise."

The FDA tells pet owners how to calculate the meat percentages of dry and canned pet foods ( The only useful conclusion, however, is that pet foods that list meats as the first products have tiny percentages of meats in the final products, after 75% of the meat's initial weight (water) is removed.

Conscientious pet owners pay huge amounts for "super-premium" pet foods because they believe they contain healthier ingredients. Pet owners are not told the better ingredients are reduced to ash in the high-temperature cooking process kibble requires. To make kibble sustain life at all, manufacturers have to spray the cooked product with vitamins, minerals, and other nutrients after cooking, because cooking destroys many nutrients the ingredients had before cooking.

How can pet food manufacturers advertise their kibbles as healthy diets for cats and dogs? Simply stated, government regulators allow pet food manufacturers to deceive pet owners into believing the kibbles they feed their cats and dogs are healthy, "100% balanced and complete" diets. Nothing could be farther from the truth.

Kibble pet foods are primarily STARCHES, sugary starches that are required to hold kibble shapes together. So what's wrong with feeding cats and dogs a food that is primarily starches? Everything is wrong with a starchy diet for carnivorous pets.

Hear what a pet food manufacturer says about his own and others manufacturers' kibble products. Randy Wysong, DVM, founded Wysong Pet Foods more than 30 years ago. Wysong produces both dehydrated meat products (he calls True Non-Thermal or TNT) and ordinary kibbles. Dr. Wysong knows what's wrong with feeding dogs and cats processed foods, especially kibbles. He states in Truth 34: The Starch Question:

"Although farmed starches (grains and tubers) represent a predominant part of modern processed pet foods, they are not really a natural food. That’s because they are too difficult to digest or are toxic in their raw state. As a steady part of the diet, starches which are really polysugars predispose pets to a variety of diseases including diabetes, dental disease, obesity, arthritis, and more. So why are they present in pet foods at all?

"There is a widely held belief that starches are merely used as cheap fillers. Although this may be true for some manufacturers, there is another reason they must be used. To create a shelf stable dry kibble, starch is necessary for cohesion, shaping, and efficient drying. Thus some starch is essential. "

"The only way to evade starches is with canning or, better yet, new TNT™ (true non-thermal) processing technology (NOTE: a dehydration process). But rather than expend the effort and cost of such processing, most manufacturers simply try to deceive consumers into believing their foods do not contain starches, when they in fact do. The “no grain,” “no corn,” “no wheat,” and the like marketing slogans are examples of such deception. When scrutinized closely, such foods are found to have starch just like all others, but in the form of potato, rice, tapioca, or the like. "

Dr. Wysong knows that his own and all other manufacturers' claims of wholesome nutrition in bags of kibble are baldface lies. They know their kibble products are unhealthy for cats and dogs. Don't be deceived; pet food manufacturers KNOW their foods make pets chronically ill.

That pet food manufacturers are allowed to deceive pet owners to believe they are feeding beloved pets a healthy diet is a disastrous failure of government regulation. Government regulation of pet foods is a myth, because manufacturers and their paid consultants run the regulatory process. Scratch a regulatory panel and you will find professors with pet food grants and paid consultants to pet food makers.

Pet owners should be outraged about health-destroying kibble diets, and they would be if they understood the diets carnivorous pets need and why contemporary processed foods are creating so much illness. Unfortunately, government consultants, veterinary schools, and practicing vets are all part of the problem. They all profit from the deception.

Pet owners are victims of a multi-billion dollar, global scheme that lines the pockets of huge corporations and their allies. The primary victims are tens of millions of pets, who suffer rotten teeth, infected gums, and chronic disorders from their ordinary, "premium" and "super-premium" kibble diets. It doesn't matter how much you pay, it's still kibble -- sugary starches that will predispose your beloved pet to periodontal disease and a lifetime of chronic illness.

The solution: Feed cats and dogs the whole prey diet they evolved to eat and that will keep them healthy. For the average pet owner, that means raw meats and meaty bones.

1 comment:

  1. New Diet Taps into Pioneering Plan to Help Dieters Get Rid Of 23 Pounds within Only 21 Days!